PSFK Conference Asia is a creative business event with speakers from companies that include MTV, NASA, and Panasonic; agencies that include Flamingo International, Mindshare, Profero and Wieden + Kennedy; and leading creative visionaries that include Jeff Staple and Mark Dytham.
Held in Singapore, this event will be PSFK's 6th conference following successful
installments in London, Los Angeles, New York and San Francisco.
We aim to inspire an audience of creative thinkers to make things better.
CONFIRMED AGENDA
The day will consist of panel discussions and engaging presentations before an audience made up of
senior professionals from the advertising, design, digital,
entertainment, media and marketing industries.
Make It With Us
Colin Nagy (Attention (USA)) interviews space scientist and social media/grassroots expert Andrew Hoppin (NASA (USA) and noted architect Mark Dytham (Klein-Dytham/PechaKucha (Tokyo)). The group will explore the nuances of collaborative co-working and how companies and institutions can benefit from engaging their audience, staff, partners and the community to drive innovation.
The Accident
Jeff Staple, Founder and Creative Director of Staple Design and Reed Space, talks about his "accidental" career path. Jeff went from hand-silkscreening tee-shirts in school to heading a global design, consulting, apparel and retail operation in 11 years—On his own terms. He speaks to us about lessons learned and knowledge gained in the process.
Nu, Fu Bai, Ke Zu Tuan
Nick Barham (Wieden Kenedy (Shanghai)) explores anxiety, opportunity and extravagance in middle class China.
China & Identity
Floydd Wood and Jerry Clode (Flamingo International) look at the specific ways Chinese youth are creatively re-working their identity - an emerging trend vital to those wanting to address this demographic on their own terms.
Look & Feel
Charles Ogilvie (Panasonic (China)), Creative Designer and Inventor of
Red, the award winning In Flight Entertainment system for Virgin
America, speaks about service innovation worldwide, new revenue models, and using
airborne technology across asia and beyond.
How Creativity Liberates Business
Rob Campbell (Sunshine/M&C Saatchi (Singapore)) explains how
the greatest creativity creates fate rather than hopefully encourages something to happen; and how creativity is more cost effective than the common
philosophies of formal R&D, distribution and brain-washing media
spend.
Asian Youth Trends
Ian
Stewart (MTV (Singapore)) leads a discussion where experts discuss trends within Asian youth culture and how they will impact every business around the world. Panel includes Achara Masoodi (Mindshare (Singapore)), Michael Keferl (CScout (Tokyo)) and Sonal Dabral (Bates 141 (Asia Pacific)).
Singapore Snapshot
What makes Singapore tick? Graham Perkins (Elasticity (Singapore)) moderates a panel of passionate local creative minds to discuss what aspects of Singapore
culture inspire them the most. Panel includes Chris Lee (Asylum (Singapore)) and Jackson Tan (Phunk Studio)).
Make Things Better
What
watching trends told Piers Fawkes (PSFK (USA)): a dynamic relationship
between Creators, the Community and new-era Companies is driving change
in a way last century corporations will never create. How are these
three groups working with each other - and how do we inspire the 3Cs to
make things better?
Digital Mainstream
Daryl Arnold (Profero (Tokyo)) explains what the billions of mainstream
people are doing everyday on the net, explains what the secret is
behind selling normal stuff to ordinary people, offers digital
experiences for cornflake eaters from around the globe and prove that
mainstream really isn't a dirty word.
CONFIRMED SPEAKERS
Daryl Arnold, Profero
Nick Barham, Wieden + Kennedy
Rob Campbell Sunshine/M&C Saatchi
Jerry Clode, Flamingo International
Sonal Dabral, Bates 141
Mark Dytham, Klein-Dytham
Piers Fawkes, PSFK
Andrew Hoppin, NASA
Chris Lee, Asylum
Michael Keferl, CScout
Achara Masoodi, Mindshare
Colin Nagy, Attention!
Charles Ogilvie, Panasonic
Graham Perkins, Elasticity
Jeff Staple, Staple Design
Jackson Tan, Phunk Studio
Brian Tiong, b-side
Ian Stewart, MTV
Floydd Wood, Flamingo International
TICKETS
Capacity for PSFK Conference Asia will be more intimate than previous events and therefore we will be selling less tickets. Price is just S$1000. Please purchase now to avoid disappointment.
Tickets may
be purchased by PayPal, by cheque or by invoice. If paying by cheque or
invoice please click the option at the 'Show Other Payments Options'
link at the bottom of the order form.
SPONSORS
PSFK Conference Asia is kindly supported by:
Anomaly
Bates 141
Flamingo International
MTV
Mindshare
Prive
The conference has been co-produced with the help of Pool.
PREVIOUS CONFERENCE TALKS
Flip through these 50+ videos of the talks from previous PSFK Conferences.
